The Official Daily Newspaper of The Louisiana Marathon
The Advocate newspaper and their journalistic ancestors have been a vital force in Louisiana’s capital city and the surrounding communities for more than 160 years. The Advocate is a morning newspaper published daily since 1925. An Acadiana edition with news pertaining to Lafayette and the parishes of Acadiana is published daily, Monday through Saturday.
The newspaper is owned by Capital City Press, founded in 1909 by Charles P. Manship Sr. and James Edmonds. Manship purchased his partner’s interest in 1912, and today the publishing company is owned and operated by the founder’s four grandchildren: David Manship, who is the publisher/COO of The Advocate; Richard Manship, President and Chief Executive Officer of Capital City Press and Louisiana Television Broadcasting (WBRZ), and a member of the Capital City Press board of directors; Dina Manship Planche, a member of the board of directors; and Douglas Manship Jr., member of the board of directors.
As of 2010, The Advocate had a daily (M-F) circulation of 93,185, and on Sunday a circulation of 116,432.
Course Maps distributed in print ads, race guides (print and online), website, emails, downloadable 8.5”x11” PDFs, 4’x8’ signage at the Expo
Full Page (4”x9”) in the Official Louisiana Marathon Race Guide
Bibs for the Quarter, 5K & Kids races
Medals/ribbons for the Quarter, 5K & Kids races
Participant shirts for the Quarter, 5K & Kids races
Finish tape(s) for the Kids wave
The Official Louisiana Marathon Race Guide was distributed at the event and available online, (etc., etc.)… // INSERT LINK TO PDF
Local print ads
Local radio schedule
Grouped with Presenting Sponsors (only sponsors site-wide)
Featured and listed on the Media Partner directory page
Featured on thelouisianamarthon.com/TheAdvocate page to share history about our partnership, tell The Advocate story, provide latest community engagement news or a calendar for paper to feature 2014 activities
Featured throughout the site all year in one of 16 Sponsor Spotlight sidebars
Mentions on local TV and race video about the 5K & Kids (if secured)
Spotlights and offers on some of our e-Newsletters sent to full base (over 8,000 recipients)
Content and promotional activity on all social media channels as provided by The Advocate (a minimum of bi-monthly activity)