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PARTNERSHIP FULFILLMENT SUMMARY
DOW CHEMICAL COMPANY
This page frames key activities THE LOUISIANA MARATHON performed in 2014-2015 to promote the DOW CHEMICAL COMPANY products in the Baton Rouge area, the southeast part of Louisiana and in national markets. The following lists areas in which the DOW CHEMICAL COMPANY brand was present across:
SOCIAL & DIGITAL EFFORTS
- TheLouisianaMarathon.com Website
- The Louisiana Marathon eNewsletters
- Facebook & Twitter
- National Print Advertising Campaigns
- Local Print Advertising Campaigns
- Online Advertising (links back to the website)
- Marathon & Half Marathon – Sunday, January 17, 2015
- The Advocate 5K & Kids Marathon – Saturday, January 16, 2015
- The Blue Cross and Blue Shield of Louisiana Expo at the Baton Rouge River Center – Saturday, January 16, 2015
- The Blue Cross and Blue Shield of Louisiana Expo at the Baton Rouge River Center – Friday, January 15, 2015
2015 RACE RECAP
Download a comprehensive Race Recap report which contains The Louisiana Marathon By The Numbers:
The Louisiana Marathon eNewsletters
Throughout the year THE LOUISIANA MARATHON sends eNewsletters to its base of 12,000 participants. Each email features up two to three Sponsor Spotlights. DOW CHEMICAL COMPANY was featured throughout 2014-2015.
Here are two examples:
Email Subject // Get in the Know – Rates Increase in April for The Louisiana Marathon 2015
View archived email >>
Email Subject // Rates Increase July 28
View archived email >>
DOW CHEMICAL COMPANY was featured in the 2015 Race Guide. This Race Guide was distributed to all runners on event weekend. The Quarter Marathon Map and mile markers were also included with DOW on Mile 4.
View the complete 2015 Race Guide (PDF) >>
DOW CHEMICAL COMPANY had brand presence in the chutes at the start and finish of the race.
In addition, DOW brand was on mile markers on the course which provided a presence in the Official Race Guide and Course Signage throughout the event. DOW CHEMICAL COMPANY was featured at the Full Marathon on Mile 4, the Half on Mile 9, and the Quarter on Mile 4.
Here is a preview of the mile marker signage. Mile marker sponsor signs stand 72 inches tall and are featured on each mile of each race.
Digital preview of chute signage at the start and finish of the race. 2 – 3′ X 8′ boards.
EXPO AND FINISH FESTIVAL EXPOSURE
At The Louisiana Marathon Expo and Finish Festival, Dow was exposed to 10,000+ runners and attendees and we only expect to grow in 2016.
Here is a bird’s eye view of these two events.
2015 Lousiana Marathon Finish Festival time lapseI was hired to shoot a couple time lapses and drone footage for the Louisiana Marathon. This one shows the Finish Festival where runners, their families and local businesses congregate after the races
Posted by Alan Amato Photography on Friday, March 6, 2015