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PARTNERSHIP FULFILLMENT SUMMARY
DOW CHEMICAL COMPANY
This page frames key activities THE LOUISIANA MARATHON performed in 2014-2015 to promote the DOW CHEMICAL COMPANY products in the Baton Rouge area, the southeast part of Louisiana and in national markets. The following lists areas in which the DOW CHEMICAL COMPANY brand was present across:
SOCIAL & DIGITAL EFFORTS
- TheLouisianaMarathon.com Website
- The Louisiana Marathon eNewsletters
- Facebook & Twitter
- National Print Advertising Campaigns
- Local Print Advertising Campaigns
- Online Advertising (links back to the website)
- Marathon & Half Marathon – Sunday, January 17, 2016
- The Advocate 5K & Kids Marathon – Saturday, January 16, 2016
- The Louisiana Marathon Finish Festival – Saturday, January 16, 2016
- The Louisiana Marathon Finish Festival – Friday, January 15, 2016
Download a comprehensive Race Recap report which contains The Louisiana Marathon By The Numbers:
The Louisiana Marathon eNewsletters
Throughout the year THE LOUISIANA MARATHON sends eNewsletters to its base of 12,000 participants. Each email features up two to three Sponsor Spotlights. DOW CHEMICAL COMPANY was featured throughout 2015-2016.
Here are two examples:
Email Subject // In Case You Missed It – Check Out the 2016 Bling
View archived email >>
Email Subject // Get Fresh. Train Hard. Race Smart. Learn More
View archived email >>
Additionally, DOW CHEMICAL was highlighted in a number of Social Media posts created to encourage traffic to the tent and spread information about the company. Below are some other social media posts we aggregated that highlights race weekend.
DOW CHEMICAL COMPANY sponsored the Dow STEM Lab at the Louisiana Marathon Kids Zone on Saturday! Dow STEM Ambassador volunteers did hands-on science activities for kids and it was an overwhelming success for all!
DOW CHEMICAL COMPANY was featured in the 2016 Race Guide. This Race Guide was distributed to all runners on event weekend. The Full and Half Marathon Maps and mile markers were also included with DOW on Mile 4.
Download Now (10.5 MB file) >>
DOW CHEMICAL COMPANY had brand presence in the chutes at the start and finish of the race.
In addition, DOW brand was on mile markers on the course which provided a presence in the Official Race Guide and Course Signage throughout the event. DOW CHEMICAL COMPANY was featured on Mile 4 at both the Full Marathon and the Half.
Here is a preview of the mile marker signage. Mile marker sponsor signs stand 72 inches tall and are featured on each mile of each race.
Digital preview of chute signage at the start and finish of the race. 2 – 3′ X 8′ boards.