DOW CHEMICAL COMPANY

DOW CHEMICAL COMPANY

At Dow, “to passionately innovate” is more than a mission statement. It’s the bedrock of our culture and an integral part of our strategy for growth. It’s the commitment to continually create today’s and tomorrow’s solutions for making the world safer, healthier, cleaner and more sustainable for all of us.

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PARTNERSHIP FULFILLMENT SUMMARY


DOW CHEMICAL COMPANY

This page frames key activities THE LOUISIANA MARATHON performed in 2014-2015 to promote the DOW CHEMICAL COMPANY products in the Baton Rouge area, the southeast part of Louisiana and in national markets. The following lists areas in which the DOW CHEMICAL COMPANY brand was present across:

SOCIAL & DIGITAL EFFORTS

  • TheLouisianaMarathon.com Website
  • The Louisiana Marathon eNewsletters
  • Facebook & Twitter

ADVERTISING

  • National Print Advertising Campaigns
  • Local Print Advertising Campaigns
  • Online Advertising (links back to the website)

PRODUCED EVENTS

  • Marathon & Half Marathon – Sunday, January 17, 2015
  • The Advocate 5K & Kids Marathon – Saturday, January 16, 2015
  • The Blue Cross and Blue Shield of Louisiana Expo at the Baton Rouge River Center – Saturday, January 16, 2015
  • The Blue Cross and Blue Shield of Louisiana Expo at the Baton Rouge River Center – Friday, January 15, 2015

2015 RACE RECAP

Download a comprehensive Race Recap report which contains The Louisiana Marathon By The Numbers:

2015 Race Recap


DIGITAL EFFORTS


TheLouisianaMarathon.com Website

DOW CHEMICAL COMPANY was sitewide in the footer on TheLouisianaMarathon.com website for all of 2014 through January 2015.

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The Louisiana Marathon eNewsletters

Throughout the year THE LOUISIANA MARATHON sends eNewsletters to its base of 12,000 participants. Each email features up two to three Sponsor Spotlights. DOW CHEMICAL COMPANY was featured throughout 2014-2015.

Here are two examples:

Email Subject // Get in the Know – Rates Increase in April for The Louisiana Marathon 2015
View archived email >> 

Email Subject // Rates Increase July 28
View archived email >>


PRINT ADVERTISING


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RACE GUIDE


DOW CHEMICAL COMPANY was featured in the 2015 Race Guide. This Race Guide was distributed to all runners on event weekend.  The Quarter Marathon Map and mile markers were also included with DOW on Mile 4.
View the complete 2015 Race Guide (PDF) >> 

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RACE SIGNAGE


DOW CHEMICAL COMPANY had brand presence in the chutes at the start and finish of the race.

In addition, DOW brand was on mile markers on the course which provided a presence in the Official Race Guide and Course Signage throughout the event. DOW CHEMICAL COMPANY was featured at the Full Marathon on Mile 4, the Half on Mile 9, and the Quarter on Mile 4.

Here is a preview of the mile marker signage. Mile marker sponsor signs stand 72 inches tall and are featured on each mile of each race.


Digital preview of chute signage at the start and finish of the race. 2 – 3′ X 8′ boards.

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Digital preview of mile markers. 72″ tall.

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PHOTO GALLERY