PARTNERSHIP FULFILLMENT SUMMARY
COCA-COLA BOTTLING COMPANY // BATON ROUGE
This page frames key activities THE LOUISIANA MARATHON performed in 2013-2014 to promote the Coca-Cola Bottling Company – Baton Rouge products in the city, the southeast part of the state and in national markets. The following lists areas in which the CORE POWER, POWERADE and DASANI brands were present across:
SOCIAL & DIGITAL EFFORTS
- TheLouisianaMarathon.com Website
- The Louisiana Marathon eNewsletters
- Facebook & Twitter
- National Print Advertising Campaigns
- Local Print Advertising Campaigns
- Online Advertising (links back to the website)
- Marathon & Half Marathon – Sunday, January 19, 2014
- The Advocate 5K & Kids Marathon – Saturday, January 18, 2014
- The Expo at the Baton Rouge River Center – Saturday, January 18, 2014
- The Expo at the Baton Rouge River Center – Friday, January 17, 2014
2014 RACE RECAP
Download a comprehensive Race Recap report which contains The Louisiana Marathon By The Numbers, Course Maps, Entertainment Info, Post-race Festivals Maps, The Expo, Charities & Fundraisers, Sponsors & Partners, Paid Media, Shared Media, Earned Media and LAMOC, Contact Information.
SOCIAL & DIGITAL EFFORTS
A delicious post workout recovery drink for your active lifestyle, Core Power is a real milk protein drink made from fresh, lowfat, lactose-free milk and real honey. Its optimum protein to carb ratio and nutrient-rich profile make for the perfect last stage of every workout. From endurance sports and bodybuilding to running, yoga and cross-fit, Core Power helps you recover faster, build lean muscle and stay at the top of your game. No matter which game you happen to play.
POWERADE ION4® helps replenish four electrolytes lost in sweat. It’s formulated with a 6% carbohydrate solution (w/v) to help provide energy to working muscles and vitamins B3, B6 & B12 to help support energy metabolism.
In designing DASANI to be the best tasting water, we start with the local water supply, which is then filtered by reverse osmosis to remove impurities. The purified water is then enhanced with a special blend of minerals for a pure, crisp, fresh taste. And your DASANI bottle is designed to be 100% recyclable. So, drink up and please recycle.
The Louisiana Marathon eNewsletters
Throughout the year THE LOUISIANA MARATHON sends eNewsletters to its base of 6,400 to 9,000 participants. Each email features up to three Sponsor Spotlights. POWERADE and DASANI were continuously featured throughout 2011-2014 with CORE POWER added in 2013-2014.
The Louisiana Marathon Facebook & Twitter
Throughout the year THE LOUISIANA MARATHON posted content or shared content from our CORE POWER, POWERADE and DASANI partners.
National Print Ads
Local Print Ads
Marathon & Half Marathon – Sunday, January 19, 2014 and The Advocate 5K & Kids Marathon – Saturday, January 18, 2014
In addition, each brand has mile markers on the course which provided a presence in the Office Race Guide and Course Signage throughout the event.