CCBCU


PARTNERSHIP FULFILLMENT SUMMARY


COCA-COLA BOTTLING COMPANY // BATON ROUGE

This page frames key activities THE LOUISIANA MARATHON performed in 2013-2014 to promote the Coca-Cola Bottling Company – Baton Rouge products in the city, the southeast part of the state and in national markets. The following lists areas in which the CORE POWER, POWERADE and DASANI brands were present across:

SOCIAL & DIGITAL EFFORTS

  • TheLouisianaMarathon.com Website
  • The Louisiana Marathon eNewsletters
  • Facebook & Twitter

ADVERTISING

  • National Print Advertising Campaigns
  • Local Print Advertising Campaigns
  • Online Advertising (links back to the website)

PRODUCED EVENTS

  • Marathon & Half Marathon – Sunday, January 19, 2014
  • The Advocate 5K & Kids Marathon – Saturday, January 18, 2014
  • The Expo at the Baton Rouge River Center – Saturday, January 18, 2014
  • The Expo at the Baton Rouge River Center – Friday, January 17, 2014

2014 RACE RECAP

Download a comprehensive Race Recap report which contains The Louisiana Marathon By The Numbers, Course Maps, Entertainment Info, Post-race Festivals Maps, The Expo, Charities & Fundraisers, Sponsors & Partners, Paid Media, Shared Media, Earned Media and LAMOC, Contact Information.

TLM 2014 Race Recap

Download a PDF 2014 Race Recap >>


SOCIAL & DIGITAL EFFORTS


TheLouisianaMarathon.com Website

CORE POWER, POWERADE and DASANI brands were sitewide in the footer on TheLouisianaMarathon.com website for all of 2013.
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CORE POWER

A delicious post workout recovery drink for your active lifestyle, Core Power is a real milk protein drink made from fresh, lowfat, lactose-free milk and real honey. Its optimum protein to carb ratio and nutrient-rich profile make for the perfect last stage of every workout. From endurance sports and bodybuilding to running, yoga and cross-fit, Core Power helps you recover faster, build lean muscle and stay at the top of your game. No matter which game you happen to play.

facebook >> | twitter >> | youtube >> | corepower.com>>


POWERADE

POWERADE ION4® helps replenish four electrolytes lost in sweat. It’s formulated with a 6% carbohydrate solution (w/v) to help provide energy to working muscles and vitamins B3, B6 & B12 to help support energy metabolism.

facebook >>    |    powerade.com >>


DASANI

In designing DASANI to be the best tasting water, we start with the local water supply, which is then filtered by reverse osmosis to remove impurities. The purified water is then enhanced with a special blend of minerals for a pure, crisp, fresh taste. And your DASANI bottle is designed to be 100% recyclable. So, drink up and please recycle.

facebook >>   |   dasani.com >


The Louisiana Marathon eNewsletters

Throughout the year THE LOUISIANA MARATHON sends eNewsletters to its base of 6,400 to 9,000 participants. Each email features up to three Sponsor Spotlights. POWERADE and DASANI were continuously featured throughout 2011-2014 with CORE POWER added in 2013-2014.

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The Louisiana Marathon Facebook & Twitter

Throughout the year THE LOUISIANA MARATHON posted content or shared content from our CORE POWER, POWERADE and DASANI partners.

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ADVERTISING


National Print Ads

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Local Print Ads

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PRODUCED EVENTS


Marathon & Half Marathon – Sunday, January 19, 2014 and The Advocate 5K & Kids Marathon – Saturday, January 18, 2014

CORE POWER, POWERADE and DASANI had brand presence in the chutes at the start and finish of the race, on timing clocks, timing receipts and signage in the timing tents throughout the weekend. The timing package was provided to ensure CORE POWER had a presence in every photo taken by the media, bloggers, runners and our third-party photo partner.

In addition, each brand has mile markers on the course which provided a presence in the Office Race Guide and Course Signage throughout the event.


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The Expo at the Baton Rouge River Center – Friday and Saturday, January 17, 2014

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