BLUE CROSS BLUE SHIELD

BLUE CROSS BLUE SHIELD OF LOUISIANA 

We’re member-owned, not-for-profit and wellness-oriented. Our mission is to improve the lives of Louisianians. We’re owned by our members and we’re committed to the health of the state we call home.

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PARTNERSHIP FULFILLMENT SUMMARY


BLUE CROSS BLUE SHIELD OF LOUISIANA 

This page frames key activities THE LOUISIANA MARATHON performed in 2014-2015 to promote the BLUE CROSS BLUE SHIELD OF LOUISIANA  products in the Baton Rouge area, the southeast part of Louisiana and in national markets. The following lists areas in which the BLUE CROSS BLUE SHIELD OF LOUISIANA  brand was present across:

SOCIAL & DIGITAL EFFORTS

  • TheLouisianaMarathon.com Website
  • The Louisiana Marathon eNewsletters
  • Facebook & Twitter

ADVERTISING

  • National Print Advertising Campaigns
  • Local Print Advertising Campaigns
  • Online Advertising (links back to the website)

PRODUCED EVENTS

  • Marathon & Half Marathon – Sunday, January 17, 2015
  • The Advocate 5K & Kids Marathon – Saturday, January 16, 2015
  • The Blue Cross and Blue Shield of Louisiana Expo at the Baton Rouge River Center – Saturday, January 16, 2015
  • The Blue Cross and Blue Shield of Louisiana Expo at the Baton Rouge River Center – Friday, January 15, 2015

2015 RACE RECAP

Download a comprehensive Race Recap report which contains The Louisiana Marathon By The Numbers:

2015 Race Recap


DIGITAL EFFORTS


TheLouisianaMarathon.com Website

BLUE CROSS BLUE SHIELD OF LOUISIANA  was sitewide in the footer on TheLouisianaMarathon.com website for all of 2015.

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The Louisiana Marathon Facebook & Twitter

Throughout the year THE LOUISIANA MARATHON posted content or shared content from our partners.

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The Louisiana Marathon eNewsletters

Throughout the year THE LOUISIANA MARATHON sends eNewsletters to its base of 12,000 participants. Each email features up two to three Sponsor Spotlights. BLUE CROSS BLUE SHIELD OF LOUISIANA  was featured throughout 2014-2015.

Here are two examples:

Email Subject // Be the First to Get the 2015 Commemorative Art Print
View archived email >> 

Email Subject // Get Your Finish Fest Taste Tour Passes for Non-Runners
View archived email >>


Exhibitor emails to The Blue Cross Blue Shield of Louisiana Expo

Throughout the year THE LOUISIANA MARATHON sends notifications of the expo to potential exhibitors. Each email featured the BLUE CROSS BLUE SHIELD OF LOUISIANA Expo at the Louisiana Marathon logo in the header of the email.

Preview of exhibitor emails:

Email Subject // Don’t Miss Your Opportunity to Exhibit at the Blue Cross Blue Shield of Louisiana Expo & Packet Pickup
View archived email >> 

Email Subject // Only 27 Booths Remaining at the Blue Cross Blue Shield of Louisiana Expo & Packet Pickup
View archived email >>

Email Subject // [Important Exhibitor Info] BlueCross BlueShield of Louisiana Expo at the Louisiana Marathon
View archived email >> 


RACE GUIDE


BLUE CROSS BLUE SHIELD OF LOUISIANA  was featured in the 2015 Race Guide. This Race Guide was distributed to all runners on event weekend.
View the complete 2015 Race Guide (PDF) >> 

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RACE SIGNAGE


BLUE CROSS BLUE SHIELD OF LOUISIANA  had brand presence in the chutes at the start and finish of the race

In addition, BCBS-LA brand was on mile markers on the course which provided a presence in the Official Race Guide and Course Signage throughout the event. BLUE CROSS BLUE SHIELD OF LOUISIANA  was featured at the Full Marathon on Mile 8 and the Quarter on Mile 4.

Here is a preview of the mile marker signage. Mile marker sponsor signs stand 72 inches tall and are featured on each mile of each race.


Digital preview of chute signage at the start and finish of the race. 2 – 3′ X 8′ boards.

Blue Cross Blue Shield of Louisiana Chute Signage

Digital preview of mile markers. 72″ tall.



PHOTO GALLERY