BLUE CROSS BLUE SHIELD

BLUE CROSS BLUE SHIELD OF LOUISIANA 

We’re member-owned, not-for-profit and wellness-oriented. Our mission is to improve the lives of Louisianians. We’re owned by our members and we’re committed to the health of the state we call home.

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PARTNERSHIP FULFILLMENT SUMMARY


BLUE CROSS BLUE SHIELD OF LOUISIANA 

This page frames key activities THE LOUISIANA MARATHON performed in 2015-2016 to promote the BLUE CROSS BLUE SHIELD OF LOUISIANA  products in the Baton Rouge area, the southeast part of Louisiana and in national markets. The following lists areas in which the BLUE CROSS BLUE SHIELD OF LOUISIANA  brand was present across:

SOCIAL & DIGITAL EFFORTS

  • TheLouisianaMarathon.com Website
  • The Louisiana Marathon eNewsletters
  • Facebook & Twitter

ADVERTISING

  • National Print Advertising Campaigns
  • Local Print Advertising Campaigns
  • Online Advertising (links back to the website)

PRODUCED EVENTS

  • Marathon & Half Marathon – Sunday, January 17, 2016
  • The Advocate 5K & Kids Marathon – Saturday, January 16, 2016
  • The Louisiana Marathon Finish Festival – Saturday, January 16, 2016
  • The Louisiana Marathon Finish Festival – Friday, January 15, 2016

2016 RACE RECAP

Download a comprehensive Race Recap report which contains The Louisiana Marathon By The Numbers:

TLM Recap3.18.16


DIGITAL EFFORTS


TheLouisianaMarathon.com Website

BLUE CROSS BLUE SHIELD OF LOUISIANA  was sitewide in the footer on TheLouisianaMarathon.com website for all of 2016.


The Louisiana Marathon Social Media

Throughout the year THE LOUISIANA MARATHON posted content or shared content from our partners.






The Louisiana Marathon eNewsletters and Exibitor Emails

Throughout the year THE LOUISIANA MARATHON sends eNewsletters to its base of 12,000 participants and notifications of the expo to potential exhibitors. BLUE CROSS BLUE SHIELD OF LOUISIANA was featured throughout 2015-2016. Here are four examples:


Email Subject //Kickoff Marathon Weekend at The Blue Cross Blue Shield of Louisiana Expo
View archived email >> 

Email Subject //Exclusive Opportunity for Previous Exhibitors for the Blue Cross & Blue Shield of Louisiana
View archived email >>

Email Subject //Did you walk 5K shopping?
View archived email >>

Email Subject //Are You #5KReady?
View archived email >>


RACE GUIDE


BLUE CROSS BLUE SHIELD OF LOUISIANA  was featured in the 2015 Race Guide. This Race Guide was distributed to all runners on event weekend.
View the complete 2016 Race Guide (PDF) >> 



RACE SIGNAGE


BLUE CROSS BLUE SHIELD OF LOUISIANA  had brand presence in the chutes at the start and finish of the race

In addition, BCBS-LA brand was on mile markers on the course which provided a presence in the Official Race Guide and Course Signage throughout the event. BLUE CROSS BLUE SHIELD OF LOUISIANA  was featured at the Full Marathon on Mile 8 and the Quarter on Mile 3.

Here is a preview of the mile marker signage. Mile marker sponsor signs stand 72 inches tall and are featured on each mile of each race.


Digital preview of chute signage at the start and finish of the race. 2 – 3′ X 8′ boards.


Digital preview of mile markers. 72″ tall.



PHOTO GALLERY